Numbers and Narratives

Numbers and Narratives

Learn how to effectively leverage both quantitative and qualitative insights from your studies.

About this course

In this course, we discuss quantitative data and qualitative data, especially how they support each other in helping you to better understand your customers.

This course includes:

  • Foundational information on quantitative and qualitative data
  • Guidance on combining quantitative and qualitative data in your research
  • Types of measurements that can be included in qualitative research
  • Examples of use cases

Curriculum71 min

  • Overview of quantitative data and qualitative data 4 min
  • Combining quantitative and qualitative data 4 min
  • Case studies and success stories 1 min
  • Event recording: Big Data & Empathy 60 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

In this course, we discuss quantitative data and qualitative data, especially how they support each other in helping you to better understand your customers.

This course includes:

  • Foundational information on quantitative and qualitative data
  • Guidance on combining quantitative and qualitative data in your research
  • Types of measurements that can be included in qualitative research
  • Examples of use cases

Curriculum71 min

  • Overview of quantitative data and qualitative data 4 min
  • Combining quantitative and qualitative data 4 min
  • Case studies and success stories 1 min
  • Event recording: Big Data & Empathy 60 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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