Overview of quantitative data and qualitative data 4 min
Using qualitative and quantitative data together 4 min
Case studies using measurements with qualitative data 1 min
Additional resources 2 min
Course feedback 1 min
Course wrap-up 1 min
Numbers and Narratives
Learn how to effectively leverage both quantitative and qualitative insights from your studies.
In this course, we discuss quantitative data and qualitative data, especially how they support each other to help in understanding customers.
This course includes:
- Foundational information on quantitative and qualitative data
- Guidance on combining quantitative and qualitative data in your research
- Types of measurements that can be included in qualitative research
- Use case examples