Numbers and Narratives

Numbers and Narratives

Learn how to effectively leverage both quantitative and qualitative insights from your studies.

About this course

In this course, we discuss quantitative data and qualitative data, especially how they support each other to help in understanding customers.

This course includes:

  • Foundational information on quantitative and qualitative data
  • Guidance on combining quantitative and qualitative data in your research
  • Types of measurements that can be included in qualitative research
  • Use case examples

Curriculum13 min

  • Overview of Quantitative Data and Qualitative Data 4 min
  • Using Qualitative and Quantitative Data Together 4 min
  • Case Studies Using Measurements with Qualitative Data 1 min
  • Additional Resources 2 min
  • Course Feedback 1 min
  • Resources and Next Steps 1 min

About this course

In this course, we discuss quantitative data and qualitative data, especially how they support each other to help in understanding customers.

This course includes:

  • Foundational information on quantitative and qualitative data
  • Guidance on combining quantitative and qualitative data in your research
  • Types of measurements that can be included in qualitative research
  • Use case examples

Curriculum13 min

  • Overview of Quantitative Data and Qualitative Data 4 min
  • Using Qualitative and Quantitative Data Together 4 min
  • Case Studies Using Measurements with Qualitative Data 1 min
  • Additional Resources 2 min
  • Course Feedback 1 min
  • Resources and Next Steps 1 min