Card Sorting

Card Sorting

Learn about card-sorting activities and how to conduct them.

About this course

Card sorting is a technique in which participants place content into categories and label those categories. It is great for discovering both customer terminology and how users organize content.

Feedback on such organization provides not just insight into whether participants understand the content—it also reveals how they think about the relationships between and among types of content, and what kinds of labels they use to refer to that content.

Card sorting data can help address assumptions your team makes about the arrangement and labeling of content. Your project team is deeply familiar with every aspect of the content; therefore, it is hard for them to have the same perspective as users, who simply want to access pieces of content, and then move to their next task. 

In this course, we discuss what card sorting is, how to conduct a card sort, and what kind of insights you can expect to pull from your results.

Curriculum35 min

  • What is information architecture? 4 min
  • What is card sorting? 3 min
  • Types of card sorts 2 min
  • Planning a card sort 6 min
  • Conducting a card sort 4 min
  • Using UserTesting for card sorting 4 min
  • Analysis of card sort data 5 min
  • Best practices 3 min
  • Frequently asked questions 1 min
  • Example of piloting a large-scale card sort 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

Card sorting is a technique in which participants place content into categories and label those categories. It is great for discovering both customer terminology and how users organize content.

Feedback on such organization provides not just insight into whether participants understand the content—it also reveals how they think about the relationships between and among types of content, and what kinds of labels they use to refer to that content.

Card sorting data can help address assumptions your team makes about the arrangement and labeling of content. Your project team is deeply familiar with every aspect of the content; therefore, it is hard for them to have the same perspective as users, who simply want to access pieces of content, and then move to their next task. 

In this course, we discuss what card sorting is, how to conduct a card sort, and what kind of insights you can expect to pull from your results.

Curriculum35 min

  • What is information architecture? 4 min
  • What is card sorting? 3 min
  • Types of card sorts 2 min
  • Planning a card sort 6 min
  • Conducting a card sort 4 min
  • Using UserTesting for card sorting 4 min
  • Analysis of card sort data 5 min
  • Best practices 3 min
  • Frequently asked questions 1 min
  • Example of piloting a large-scale card sort 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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