Communicating Findings in a Compelling Way

Communicating Findings in a Compelling Way

Learn strategies for effectively communicating insights from your tests.

About this course

Insights from great research can be lost because they are communicated in a way that the relevance is unclear or results in key stakeholders simply not paying enough attention. It is important to ensure you take every opportunity to share insights in a way that compels the team to action.

In this course, we walk through:

  • Creative ways to share clips and get others to watch them
  • The power of storytelling
  • Storytelling strategies for communicating test results

Curriculum23 min

  • Creating clips your team wants to watch 2 min
  • Sharing insights in creative ways 3 min
  • Best practices for sharing findings 8 min
  • Communicating a finding (example) 1 min
  • Storytelling 4 min
  • Storytelling strategies 3 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

Insights from great research can be lost because they are communicated in a way that the relevance is unclear or results in key stakeholders simply not paying enough attention. It is important to ensure you take every opportunity to share insights in a way that compels the team to action.

In this course, we walk through:

  • Creative ways to share clips and get others to watch them
  • The power of storytelling
  • Storytelling strategies for communicating test results

Curriculum23 min

  • Creating clips your team wants to watch 2 min
  • Sharing insights in creative ways 3 min
  • Best practices for sharing findings 8 min
  • Communicating a finding (example) 1 min
  • Storytelling 4 min
  • Storytelling strategies 3 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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