Comparison Testing

Comparison Testing

Master key strategies and best practices for comparing two or more designs, concepts, and websites.

About this course

During this course, we review the types of tests used to compare two or more designs. We also present best practices for running comparison tests.

Comparison tests are useful when you want to understand...

  • Which of two design ideas participants prefer.
  • Whether a new design is an improvement over an existing design.
  • What aspects of your design and of a competitor's design resonate with participants.

Curriculum13 min

  • Overview of comparison tests 1 min
  • Types of comparison tests 6 min
  • Best practices for comparison tests 3 min
  • Testing with more than two designs 1 min
  • Course feedback 1 min
  • Next steps 1 min

About this course

During this course, we review the types of tests used to compare two or more designs. We also present best practices for running comparison tests.

Comparison tests are useful when you want to understand...

  • Which of two design ideas participants prefer.
  • Whether a new design is an improvement over an existing design.
  • What aspects of your design and of a competitor's design resonate with participants.

Curriculum13 min

  • Overview of comparison tests 1 min
  • Types of comparison tests 6 min
  • Best practices for comparison tests 3 min
  • Testing with more than two designs 1 min
  • Course feedback 1 min
  • Next steps 1 min
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