Overview of comparison tests 1 min
Types of comparison tests 6 min
Best practices for comparison tests 3 min
Testing with more than two designs 1 min
Course feedback 1 min
Next steps 1 min
Master key strategies and best practices for comparing two or more designs, concepts, and websites.
During this course, we review the types of tests used to compare two or more designs. We also present best practices for running comparison tests.
Comparison tests are useful when you want to understand...
- Which of two design ideas participants prefer.
- Whether a new design is an improvement over an existing design.
- What aspects of your design and of a competitor's design resonate with participants.