Overview of comparison tests 1 min
Types of comparison tests 6 min
Best practices for comparison tests 3 min
Additional resources 2 min
Course feedback 1 min
Course wrap-up 1 min
Master key strategies and best practices for comparing two or more designs, concepts, or websites with users.
During this course, we review types of tests where you are comparing more than one design. We also present best practices for running comparison tests.
Some of the times when comparison tests are useful are when you want to understand:
- Which of 2 design ideas participants prefer
- What aspects of your design and a competitor's design resonate strongly with participants
- Whether a new design is an improvement over an existing design