Comparison Testing

Comparison Testing

Master key strategies and best practices for comparing two or more designs, concepts, or websites with users.

About this course

During this course, we review types of tests where you are comparing more than one design.  We also present best practices for running comparison tests.

Some of the times when comparison tests are useful are when you want to understand:

  • Which of 2 design ideas participants prefer
  • What aspects of your design and a competitor's design resonate strongly with participants
  • Whether a new design is an improvement over an existing design

Curriculum13 min

  • Overview of comparison tests 1 min
  • Types of comparison tests 6 min
  • Best practices for comparison tests 3 min
  • Testing with more than two designs 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

During this course, we review types of tests where you are comparing more than one design.  We also present best practices for running comparison tests.

Some of the times when comparison tests are useful are when you want to understand:

  • Which of 2 design ideas participants prefer
  • What aspects of your design and a competitor's design resonate strongly with participants
  • Whether a new design is an improvement over an existing design

Curriculum13 min

  • Overview of comparison tests 1 min
  • Types of comparison tests 6 min
  • Best practices for comparison tests 3 min
  • Testing with more than two designs 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min