What is qualitative testing? 4 min
Why conduct qualitative testing? 3 min
Deciding what activities to do 5 min
Communicating qualitative findings 4 min
Course feedback 1 min
Next steps 1 min
Course 1: Introduction to Qualitative Research
Learn foundational details and best practices for conducting qualitative testing.
Qualitative data is about hearing customer stories and getting deeper insights by observing real-time behavior when customers engage with your design.
This course provides a description of qualitative testing, as well as best practices on executing a qualitative approach. True, this course is useful for those new to qualitative testing; it's also helpful to those already familiar with this method but who are looking for guidance on how to communicate the value of qualitative insights to other members of their project team.
This course includes:
- A description of qualitative testing and the different qualitative testing options available
- A justification for why a customer should conduct qualitative tests
- A discussion of best practices for communicating findings
Note: this course includes content that is also covered in Instilling a Qualitative Mindset. If you have already reviewed that content, you can skip this course.