Course 1: Introduction to Qualitative Research

Course 1: Introduction to Qualitative Research

Learn foundational details and best practices for conducting qualitative testing.

About this course

Qualitative data is about hearing customer stories and getting deeper insights by observing real-time behavior when customers engage with your design.

This course provides a description of qualitative testing, as well as best practices on executing a qualitative approach. True, this course is useful for those new to qualitative testing; it's also helpful to those already familiar with this method but who are looking for guidance on how to communicate the value of qualitative insights to other members of their project team.

This course includes:

  • A description of qualitative testing and the different qualitative testing options available
  • A justification for why a customer should conduct qualitative tests
  • A discussion of best practices for communicating findings

Note: this course includes content that is also covered in Instilling a Qualitative Mindset. If you have already reviewed that content, you can skip this course.

Curriculum18 min

  • What is qualitative testing? 4 min
  • Why conduct qualitative testing? 3 min
  • Deciding what activities to do 5 min
  • Communicating qualitative findings 4 min
  • Course feedback 1 min
  • Next steps 1 min

About this course

Qualitative data is about hearing customer stories and getting deeper insights by observing real-time behavior when customers engage with your design.

This course provides a description of qualitative testing, as well as best practices on executing a qualitative approach. True, this course is useful for those new to qualitative testing; it's also helpful to those already familiar with this method but who are looking for guidance on how to communicate the value of qualitative insights to other members of their project team.

This course includes:

  • A description of qualitative testing and the different qualitative testing options available
  • A justification for why a customer should conduct qualitative tests
  • A discussion of best practices for communicating findings

Note: this course includes content that is also covered in Instilling a Qualitative Mindset. If you have already reviewed that content, you can skip this course.

Curriculum18 min

  • What is qualitative testing? 4 min
  • Why conduct qualitative testing? 3 min
  • Deciding what activities to do 5 min
  • Communicating qualitative findings 4 min
  • Course feedback 1 min
  • Next steps 1 min
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