Discovery Interviews

Discovery Interviews

Learn about discovery interviews and how to conduct them.

About this course

Discovery interviews are a great way to dig into participants' background, goals, expectations, and attitudes about current experiences.

This course includes:

  • When and why to conduct discovery interviews
  • Discussion of approaches, including surveys, unmoderated interviews, moderated interviews, and light ethnography sessions
  • Additional guidance of live interviews, including best practices for moderating sessions

Curriculum22 min

  • Introduction and overview
  • Introduction to discovery interviews 1 min
  • When and why to conduct discovery interviews 3 min
  • Planning and execution
  • Planning discovery interviews 2 min
  • Conducting discovery surveys 1 min
  • Conducting unmoderated discovery interviews 2 min
  • Conducting live, moderated discovery interviews 1 min
  • Conducting light ethnography sessions 2 min
  • Additional guidance for live interviews
  • Considerations when preparing for live interviews 2 min
  • Best practices for live interviews 4 min
  • Which questions to ask when (downloadable scripts) 1 min
  • FAQs about running customer interview sessions 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

Discovery interviews are a great way to dig into participants' background, goals, expectations, and attitudes about current experiences.

This course includes:

  • When and why to conduct discovery interviews
  • Discussion of approaches, including surveys, unmoderated interviews, moderated interviews, and light ethnography sessions
  • Additional guidance of live interviews, including best practices for moderating sessions

Curriculum22 min

  • Introduction and overview
  • Introduction to discovery interviews 1 min
  • When and why to conduct discovery interviews 3 min
  • Planning and execution
  • Planning discovery interviews 2 min
  • Conducting discovery surveys 1 min
  • Conducting unmoderated discovery interviews 2 min
  • Conducting live, moderated discovery interviews 1 min
  • Conducting light ethnography sessions 2 min
  • Additional guidance for live interviews
  • Considerations when preparing for live interviews 2 min
  • Best practices for live interviews 4 min
  • Which questions to ask when (downloadable scripts) 1 min
  • FAQs about running customer interview sessions 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min