Course 3: Setting Up Your Test in Marketing Insight

Course 3: Setting Up Your Test in Marketing Insight

Learn how to use Marketing Insight with this hands-on course to learn its key features and capabilities.

About this course

This course provides an overview of Marketing Insight and guides you through selecting the appropriate test type, identifying your target participants, and launching a test.

This is a great course for anyone who has not had a chance to go through formal onboarding for Marketing Insight, or hasn't used it in awhile.

Curriculum50 min

  • Marketing Insight and Insight Core 1 min
  • Introduction to Marketing Insight 2 min
  • Quick Answers tests 3 min
  • Quick Answers: Discover needs and frustrations 1 min
  • Quick Answers: Test messaging 1 min
  • Quick Answers: Test creatives 1 min
  • Quick Answers: Choose between two options 1 min
  • Quick Answers: Compare two websites 1 min
  • Quick Answers: Understand behavior on websites 1 min
  • Quick Answers: Understand behavior in mobile apps 1 min
  • Quick Answers quiz 1 min
  • Screening participants 5 min
  • Identifying participants quiz 1 min
  • Launch a Quick Answers test (Activity) 10 min
  • Talking to customers 5 min
  • Setting up a live interview (Activity) 10 min
  • Talking to customers quiz 1 min
  • Summary 2 min
  • Course feedback 1 min
  • Next steps 1 min

About this course

This course provides an overview of Marketing Insight and guides you through selecting the appropriate test type, identifying your target participants, and launching a test.

This is a great course for anyone who has not had a chance to go through formal onboarding for Marketing Insight, or hasn't used it in awhile.

Curriculum50 min

  • Marketing Insight and Insight Core 1 min
  • Introduction to Marketing Insight 2 min
  • Quick Answers tests 3 min
  • Quick Answers: Discover needs and frustrations 1 min
  • Quick Answers: Test messaging 1 min
  • Quick Answers: Test creatives 1 min
  • Quick Answers: Choose between two options 1 min
  • Quick Answers: Compare two websites 1 min
  • Quick Answers: Understand behavior on websites 1 min
  • Quick Answers: Understand behavior in mobile apps 1 min
  • Quick Answers quiz 1 min
  • Screening participants 5 min
  • Identifying participants quiz 1 min
  • Launch a Quick Answers test (Activity) 10 min
  • Talking to customers 5 min
  • Setting up a live interview (Activity) 10 min
  • Talking to customers quiz 1 min
  • Summary 2 min
  • Course feedback 1 min
  • Next steps 1 min
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