Walk-through of using Balanced Comparison 4 min
Course feedback 1 min
Course wrap-up 1 min
How to Use Balanced Comparison
Test two different designs by using the Balanced Comparison function in Insight Core.
In this lesson, we show you the Balanced Comparison function.
Balanced comparison is useful when you are showing participants 2 different designs, such as Variant 1 and Variant 2 or Your Design and Your Competitor’s design.
The benefit of balanced comparison is that it alternates the first design that each participant sees, in order to eliminate some of the order effects of participants always seeing Design 1 before Design 2. This is also referred to as “counterbalancing” the order of the designs.