How to Use Balanced Comparison

How to Use Balanced Comparison

Test two different designs by using the Balanced Comparison function in Insight Core.

About this course

In this lesson, we show you the Balanced Comparison function.

 

Balanced comparison is useful when you are showing participants two different designs, such as Variant 1 and Variant 2 or your design and your competitor’s design.

 

The benefit of balanced comparison is that it alternates which design that each participant sees first. This eliminates the predictability and bias that can develop from participants always seeing Design 1 before Design 2.  Balanced comparison is also known as “counterbalancing” the order of the designs.

 

Curriculum7 min

  • Walk-through of using Balanced Comparison 4 min
  • Testing with MORE THAN two designs 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

In this lesson, we show you the Balanced Comparison function.

 

Balanced comparison is useful when you are showing participants two different designs, such as Variant 1 and Variant 2 or your design and your competitor’s design.

 

The benefit of balanced comparison is that it alternates which design that each participant sees first. This eliminates the predictability and bias that can develop from participants always seeing Design 1 before Design 2.  Balanced comparison is also known as “counterbalancing” the order of the designs.

 

Curriculum7 min

  • Walk-through of using Balanced Comparison 4 min
  • Testing with MORE THAN two designs 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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