Walk-through of using Balanced Comparison 4 min
Testing with MORE THAN two designs 1 min
Course feedback 1 min
Resources and next steps 1 min
How to Use Balanced Comparison
Test two different designs by using the Balanced Comparison function in Insight Core.
In this lesson, we show you the Balanced Comparison function.
Balanced comparison is useful when you are showing participants two different designs, such as Variant 1 and Variant 2 or your design and your competitor’s design.
The benefit of balanced comparison is that it alternates which design that each participant sees first. This eliminates the predictability and bias that can develop from participants always seeing Design 1 before Design 2. Balanced comparison is also known as “counterbalancing” the order of the designs.