What is qualitative testing 4 min
Why conduct qualitative tests 3 min
What research to do when 5 min
Communicating qualitative findings 4 min
Course feedback 1 min
Resources and next steps 1 min
Instilling a Qualitative Mindset
Foundational details and best practices for conducting qualitative testing
Qualitative data is about hearing the customer stories and getting deeper insight into their behavior by observing it real-time with your design.
This course provides a description of qualitative testing, as well as best practices on executing this approach. It is useful for those who are new to qualitative testing and also those familiar with this approach, but looking for guidance on how to communicate the value of qualitative insights to other members of their project team.
This course includes:
- Description of qualitative testing and the different qualitative testing options available
- Justification for why to conduct qualitative tests
- Best practices for communicating findings