Instilling a Qualitative Mindset

Instilling a Qualitative Mindset

Foundational details and best practices for conducting qualitative testing

About this course

Qualitative data is about hearing the customer stories and getting deeper insight into their behavior by observing it real-time with your design.

This course provides a description of qualitative testing, as well as best practices on executing this approach.  It is useful for those who are new to qualitative testing and also those familiar with this approach, but looking for guidance on how to communicate the value of qualitative insights to other members of their project team.

This course includes:

  • Description of qualitative testing and the different qualitative testing options available
  • Justification for why to conduct qualitative tests
  • Best practices for communicating findings

Curriculum18 min

  • What is qualitative testing 4 min
  • Why conduct qualitative tests 3 min
  • What research to do when 5 min
  • Communicating qualitative findings 4 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

Qualitative data is about hearing the customer stories and getting deeper insight into their behavior by observing it real-time with your design.

This course provides a description of qualitative testing, as well as best practices on executing this approach.  It is useful for those who are new to qualitative testing and also those familiar with this approach, but looking for guidance on how to communicate the value of qualitative insights to other members of their project team.

This course includes:

  • Description of qualitative testing and the different qualitative testing options available
  • Justification for why to conduct qualitative tests
  • Best practices for communicating findings

Curriculum18 min

  • What is qualitative testing 4 min
  • Why conduct qualitative tests 3 min
  • What research to do when 5 min
  • Communicating qualitative findings 4 min
  • Course feedback 1 min
  • Resources and next steps 1 min