Course 4: Marketing Insight Analysis and Insights

Course 4: Marketing Insight Analysis and Insights

Learn how to interpret and share results from Marketing Insight to tell a compelling customer experience story.

About this course

In this course, we focus on those Marketing Insight features that allow you to analyze test data and draw insights from the results.

We will review and practice:

  • Reviewing the summary findings
  • Analyzing test metrics
  • Creating and sharing clips of key moments

Curriculum21 min

  • Introduction to analysis and insights 1 min
  • Marketing Insight analysis and insights 4 min
  • Review results and metrics (Activity) 5 min
  • Make and share clips (Activity) 5 min
  • Analysis in Marketing Insight quiz 1 min
  • Summary 2 min
  • Final quiz for getting started with Marketing Insight 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

In this course, we focus on those Marketing Insight features that allow you to analyze test data and draw insights from the results.

We will review and practice:

  • Reviewing the summary findings
  • Analyzing test metrics
  • Creating and sharing clips of key moments

Curriculum21 min

  • Introduction to analysis and insights 1 min
  • Marketing Insight analysis and insights 4 min
  • Review results and metrics (Activity) 5 min
  • Make and share clips (Activity) 5 min
  • Analysis in Marketing Insight quiz 1 min
  • Summary 2 min
  • Final quiz for getting started with Marketing Insight 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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