Convincing Others to Do Research

Convincing Others to Do Research

Help champion human insights across your organization by showing the value of connecting with customers at every stage.

About this course

In this lesson, we discuss ways to convince others in your organization of the value of gathering insights from your users.

Curriculum14 min

  • Convincing others to do research 3 min
  • Gaining executive buy-in for user research 5 min
  • Convincing management of the value of your testing activities 4 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

In this lesson, we discuss ways to convince others in your organization of the value of gathering insights from your users.

Curriculum14 min

  • Convincing others to do research 3 min
  • Gaining executive buy-in for user research 5 min
  • Convincing management of the value of your testing activities 4 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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