Conducting Effective Interviews

Conducting Effective Interviews

Learn how to get the most out of your customer interviews with these tips and best practices.

About this course

This course provides an overview of running moderated interviews, guidance on preparing for a moderated session, and some best practices for moderating the session itself.

Running moderated interviews is most useful when you:

  • Need to dive deeply into understanding how a participant thinks about a topic
  • Have a complex design where different participants will encounter very different challenges
  • Have participants that are hard to schedule, so you need to get the most data from them in each interaction

Curriculum46 min

  • Introduction to customer interviews 1 min
  • Overview of interview sessions 2 min
  • Preparation and the moderator's script 4 min
  • Best practices for moderating 4 min
  • Which questions to ask when (downloadable scripts) 2 min
  • FAQ about running customer-interview sessions 1 min
  • Examples of Moderated Interviews
  • Demonstrating An Effective Interview Session
  • Demonstrating A Less Effective Interview Session
  • Demonstration of a customer interview 30 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

This course provides an overview of running moderated interviews, guidance on preparing for a moderated session, and some best practices for moderating the session itself.

Running moderated interviews is most useful when you:

  • Need to dive deeply into understanding how a participant thinks about a topic
  • Have a complex design where different participants will encounter very different challenges
  • Have participants that are hard to schedule, so you need to get the most data from them in each interaction

Curriculum46 min

  • Introduction to customer interviews 1 min
  • Overview of interview sessions 2 min
  • Preparation and the moderator's script 4 min
  • Best practices for moderating 4 min
  • Which questions to ask when (downloadable scripts) 2 min
  • FAQ about running customer-interview sessions 1 min
  • Examples of Moderated Interviews
  • Demonstrating An Effective Interview Session
  • Demonstrating A Less Effective Interview Session
  • Demonstration of a customer interview 30 min
  • Course feedback 1 min
  • Resources and next steps 1 min
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