Insights 201: Methods

Build the foundation for a solid, customer-centered approach by mastering these methodologies.

Convincing Others to Do Research
Convincing Others to Do Research
Help champion human insights across your organization by showing the value of connecting with customers at every stage.
5 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherBeginnerExperiencedIntermediate
Instilling a Qualitative Mindset
Instilling a Qualitative Mindset
Foundational details and best practices for conducting qualitative testing
18 min
Product ManagerMarketerDesignerUser ResearcherBeginnerIntermediate
Deciding What Research To Do
Deciding What Research To Do
Considerations when deciding what research approach is best in different situations
27 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherBeginnerExperiencedIntermediate
The Testing Process
The Testing Process
Description of a good testing process to follow
13 min
Product ManagerMarketerDesignerUser ResearcherBeginnerIntermediate
Define Test Goals
Define Test Goals
Guidance on defining test goals and the key questions that drive test creation
14 min
Product ManagerMarketerDesignerUser ResearcherBeginnerIntermediate
Finding the Right Participants
Finding the Right Participants
Learn how to find and recruit participants who will get you the actionable insights you need.
22 min
Product ManagerMarketerDesignerResearch BasicsInsight CoreProduct InsightUser ResearcherBeginnerIntermediate
How Many Participants Should be Included in a Test?
How Many Participants Should be Included in a Test?
This course provides guidelines for the number of participants to include in a test, as well as considerations for determining if it is the right number for your test.
6 min
Product ManagerResearch MethodologiesMarketerDesignerResearch BasicsInsight CoreUser ResearcherBeginnerIntermediate
Conducting Effective Interviews
Conducting Effective Interviews
Learn how to get the most out of your customer interviews with these tips and best practices.
46 min
Product ManagerResearch MethodologiesMarketerDesignerResearch BasicsUser ResearcherBeginnerExperiencedIntermediate
Discovery Interviews
Discovery Interviews
Learn about discovery interviews and how to conduct them.
22 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherBeginnerIntermediate
Comparison Testing
Comparison Testing
Master key strategies and best practices for comparing two or more designs, concepts, or websites with users.
13 min
Product ManagerResearch MethodologiesMarketerDesignerResearch BasicsUser ResearcherBeginnerExperiencedIntermediate
Card Sorting
Card Sorting
Learn about card sorting activities and how to conduct them.
35 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherExperiencedIntermediate
Tree Testing
Tree Testing
Learn about tree testing activities and how to conduct them.
35 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherExperiencedIntermediate
First-click Testing
First-click Testing
Learn about first-click tests and how to conduct them.
27 min
Product ManagerResearch MethodologiesMarketerDesignerUser ResearcherExperiencedIntermediate
Testing Navigation
Testing Navigation
Learn about evaluating the navigation of your design.
4 min
Product ManagerMarketerDesignerUser ResearcherBeginnerIntermediate
Numbers and Narratives
Numbers and Narratives
Learn how to effectively leverage both quantitative and qualitative insights from your studies.
13 min
Product ManagerMarketerDesignerResearch BasicsUser ResearcherBeginnerExperiencedIntermediate