Insights 201: Methods
Build the foundation for a solid, customer-centered approach by mastering these methodologies.
Convincing Others to Do Research
Help champion human insights across your organization by showing the value of connecting with customers at every stage.
Instilling a Qualitative Mindset
Foundational details and best practices for conducting qualitative testing.
Deciding What Research to Do
Considerations when deciding what research approach works best for a particular situation
The Testing Process
Description of a good testing process to follow
Define Test Goals
Guidance on defining test goals and the key questions that drive test creation
Finding the Right Participants
Learn how to find and recruit participants who will get you the actionable insights you need.
How Many Participants Should be Included in a Test?
This course provides guidelines for the number of participants to include in a test, as well as considerations for determining if it is the right number for your test.
Conducting Effective Interviews
Learn how to get the most out of your customer interviews with these tips and best practices.
Learn about discovery interviews and how to conduct them.
Running a Usability Test
Learn best practices for running tests to evaluate your designs.
Writing Usability Tasks
Learn best practices for writing usability tasks that get you the data you need.
Master key strategies and best practices for comparing two or more designs, concepts, or websites with users.
Learn about card sorting activities and how to conduct them.
Learn about tree testing activities and how to conduct them.
Learn about first-click tests and how to conduct them.
Learn about evaluating the navigation of your design.
Numbers and Narratives
Learn how to effectively leverage both quantitative and qualitative insights from your studies.