Testing Your Messaging

Testing Your Messaging

Learn the fundamentals of testing your messaging before you roll it out to all your customers.

About this course

Any kind of messaging can be evaluated during a test—taglines that communicate your brand message, page and screen content, and your email communications.

In this lesson, we discuss the types of messaging you should test, as well as strategies for designing those tests.

Curriculum14 min

  • A note about testing messaging 1 min
  • Business case for testing 1 min
  • Types of messaging to test 3 min
  • Example test flows 4 min
  • Comparing messages 2 min
  • Image tasks in the UserTesting platform 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min

About this course

Any kind of messaging can be evaluated during a test—taglines that communicate your brand message, page and screen content, and your email communications.

In this lesson, we discuss the types of messaging you should test, as well as strategies for designing those tests.

Curriculum14 min

  • A note about testing messaging 1 min
  • Business case for testing 1 min
  • Types of messaging to test 3 min
  • Example test flows 4 min
  • Comparing messages 2 min
  • Image tasks in the UserTesting platform 1 min
  • Course feedback 1 min
  • Resources and next steps 1 min